Mission Possible

As you develop or review your business’ Mission Statement, you should ask yourself: Why does the business exist? I’m not being glib; it is important to know. Often the answers are some form of the following:
1. It’s the only business I know.
2. I can make a lot of money.
3. It’s our family business.

If your answer is any of the above, you’re at risk of failure. Successful business executives or owners are passionate about what they do. So, if you’re not passionate about your business, I would suggest you make a change because during the tough times this sense of purpose will be what sustains you.

That passion should be reflected in your mission statement. An example of a mission statement: Our business exists –
1. to provide the best in industry product for…
2. to provide industry leading service as measured by…
3. because we uniquely provide…
4. to touch the lives of our customers through…
5. to provide a needed charitable service in our community.

A great example is Chick-fil-A. It’s clear when you step in the door their passion is quality. Quality service, food, and facilities. Their mission statement reads in part, “…to have a positive influence on all who come into contact with Chick-fil-a.” Everyone wants to make a profit, but profits follow your mission and not vice versa.

Excerpt from The Extraordinary Business by Mike Hill

Write to Mike at Mike.Hill@TeamTrenton.com